Online world and e-commerce have become an integral part of our lives and in recent years, new sales channels such as online platforms and online marketplaces have emerged. Against this background, governing restrictions imposed on such new sale channels is vital. Indeed, competition authorities across the world, especially in the European Union and Turkey, are currently carrying out various examinations and adopting new regulations in relation to restriction of online sales. When the recent examinations and legislative amendments are evaluated, most favoured customer clauses (in which a supplier ensures its customer that it shall not offer a more advantageous offer to another customer) which are increasingly adopted by online platforms, stand out as practices that are closely monitored and scrutinized by various competition authorities. 

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Balcıoğlu Selçuk Ardıyok Keki Attorney Partnership is an Istanbul-based full service law firm with a team of 130+ lawyers and economists. Our practice focuses on a wide range of areas including real estate, corporate, mergers and acquisitions, banking, project finance, capital markets, competition and anti-trust, employment, litigation and arbitration, telecommunication, regulatory and public law and intellectual property. We represent and advise Turkish and multinational clients, including Fortune 500 companies, in the banking and finance, private equity, real estate, manufacturing, hospitality and leisure, retail, automotive, energy, information technology, life sciences, luxury fashion and beauty, and media sectors.